Movie/Film Marketing

Movies & films can only be marketed effectively prior to their release. Once they have been shown in cinemas, the cat is out of the bag, and word-of-mouth takes over from the marketing department in persuading audiences to go and see the movie. Movies & films have a limited distribution window, and therefore a limited shelf-life. They may play in cinemas for as long as six months, sometimes only for a week. The marketing has to happen at absolutely the right time to get audiences into cinemas. A marketing campaign may build for as long as it takes to make a film, they are customized to each project. Our services include:

• Print advertising – posters, ads in newspapers & magazines
• Trailers - screened at cinemas, TV/radio & internet
• Website - development and marketing
• Merchandising — books, t-shirts, soundtrack CDs, computer games, toys, cars, mobile phones, anything that can be associated with the brand of the movie
• Publicity Campaigns
o Cast Interviews — in print and broadcast media
o 'Making Of' documentaries to increase hype
o Gala & Movie Premieres
o News release management, Reviews & Profiles